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After bumping my head against the wall more than a few times, it finally dawned on me that if I did what 'everybody else' was doing, I was going to get, at best, the same results as 'everybody else'. In the case of real estate, over 90% of all new agents fail and quit the business in the first year! The multi-level marketing industry doesn't publish statistics, but almost everyone I know "used to be a distributor" for one or more MLM companies. And the statistics for small business failure are well known; most of those failures are caused by the owner's inability to market and sell successfully.
So I started looking around to see if I could find people who could help me find my way out of this maze.
Jim Rohn taught me that "Success leaves clues." Tony Robbins showed me how to apply my "Personal Power". Author Robert Ringer gave me the Reality Rule: if you don't acknowledge reality and use it to your advantage, it will automatically work against you. From Neuro-Lingustic Programming (NLP) I learned that if you model the skills, behaviors, and activities of successful people, and install (program) those things into your own mind - make them yours - you can achieve similar performance results.
These were great concepts, but the best help I got was from a dead guy: Vilfredo Pareto. You've probably heard of his 80/20 Rule - lots of people know what this is. But I discovered that almost nobody was using it. Why? Because they don't know what to DO!
So I read and studied and combined these concepts and tried applying different ideas to my businesses, until I had developed a system that consistently produced superior results in my own enterprises.
As I continued using and developing what I informally called my "breakthrough system", friends and colleagues started noticing the dramatic change in my success level. They started asking me to tell and show them what I was doing, then to help them achieve the same kinds of results in their own business endeavors.
And that's how "The 80/20 Performance Breakthrough System" was born.
Here are four advantages of booking this message for your group:
1. The Field Perspective
There are innumerable "sales gurus" offering expensive, cookie-cutter, one-size-fits-all sales training classes. Isn't it time for you to hear about actual sales Top Producers? Those who have applied these techniques in the real world and achieved breakthrough results in their business?
Create Outrageous Sales Success! will take you step by step through the process of identifying how to produce breakthrough results. You will discover exactly what makes the Top Producers. Are they some sort of demi-gods? No way. In many cases, even they don't know what their "vital few" activities are - the ones that make the critical difference. But I can show you how to find out what they are, through simple conversation and observation.
I want everyone on your team to achieve the same levels of success the Top Producers who are my exemplars have reached. Now, I can't guarantee that they'll all become outrageously successful; no one can. I can promise you the value that I'll deliver, but I can't control the outcome.
So don't think for a minute that I am going to tell you exactly how to make your personal breakthrough, to give you some kind of one-size-fits-all prescription or series of infallible steps. I can't. No one can, really, because everyone is different, and every sales organization is different. But I can do this - I can show you the process ... how to find out what the Top Producers do, and how you can model their success, and replicate their model, tailored to your style and your marketplace.
Why would you choose me over a well-known industry guru? Because they are too often about pushing their agenda, their pre-packaged solution, and not enough about what really works (some of these gurus haven't made a real, live sales presentation in ten years - or more!). I'm not criticizing them, just calling it the way I see it. Hey, I've been to most of these people's training "events". I've listened to their presentations, tried their systems, and come up short. As have many, many others. Many of these experts talk about cold calling, sticking to the scripts, networking, advertising, fifteen closing techniques, about how sales is a "numbers game" ... but I've never heard any of them say "here's what the Top Producers actually do - and here's how you can replicate their success!"
2. Motivation To Counter The 'Three Downers' If you've been a sales rep or agent - whether in real estate, insurance, car sales, multi-level marketing, your own business, financial services, or whatever, you have probably experienced the three things that drag us down, make it hard to "hit the street" day after day:
Disappointment is when the signature doesn't get on the contract after a two hour presentation. When appointments are made then mysteriously cancelled. When "solid gold" contacts suddenly seem to have lost your phone number. When a "slam dunk" turns into smoke. You know what I mean - it has happened to you, too.
Postponement occurs when people want to 'think about it'. When the prospect wants to 'talk it over with his brother-in-law'. Paranoia sets in: "Will the deal go through?" "Am I being lied to?" "Am I being used?"
Rejection is what happens most of the time. No matter how the sales trainers try to put a positive spin on it ("Some will, some won't. Who cares? Next!") rejection hurts. Nobody likes it, even veteran salespeople. And it's particularly hard on new salespeople, hungry for that first deal. I think we can all relate to that, right?
Create Outrageous Sales Success! will encourage you and your team to hang tough and keep working because they'll know what they're doing has been field-proven by real salespeople. And not just any salespeople - the Top Producers of their business, their company, their office.
Create Outrageous Sales Success! will challenge your group to rethink the standard, traditional approaches - that aren't working - and tap into their passion by showing them how to discover what does work and how to apply that knowledge to keep them going when the realities of the marketplace offer to send them into a tailspin. They will discover the skills, behaviors, and activities that produce outrageous success in the long term so they can keep putting one foot in front of the other every single day - with genuine enthusiasm.
3. Some Clients Need To Be Fired
Reality check: getting clients is tough; keeping them is even more difficult. Barriers for entry into the selling field are relatively low (compared with, say, becoming a brain surgeon). Sometimes it seems like every third person you meet is selling the same thing you are, whether it's real estate, insurance, automobiles, or stocks and bonds.
Nevertheless, some clients are not worth having when you compare the time invested vs. the return-on-investment in monetary terms. I'll share specific examples of this, and show you a simple, quick method for determining which client(s) need to be 'fired'.
4. Unleash The Power Of Your Top Producers
It’s a documented fact that a small group of sales agents generate the biggest chunk of the sales, profits, and business volume for their brokerages or agencies.
What are the secrets of these sales superstars?
In most cases, what sets the Top Producers apart from the "Rest of the Pack" are a few skills, behaviors, and activities. Not only is the identity of these "vital few" skills an unsolved mystery for the "Rest of the Pack," but, too often, even the Top Producers (the top 20% or so) don't know explicitly what their "vital few" skills are.
If they did, they could cut back or eliminate the “trivial many” activities that don’t contribute to their exceptional performance and focus on doing more of what produces their success.
Even more than the Top Producers, the "Rest of the Pack" would benefit tremendously from learning the secrets of the Top Producers. Knowing which "vital few" skills they lacked, they could develop a plan for achieving greater success that was based on a clear understanding of how they can improve.
Let me make a couple of things absolutely crystal-clear...
This is not a motivational "rah-rah" speech, designed to get everybody pumped up on what I call the temporary adrenalin rush - the one that lasts until you get back to your desk and cold, hard reality sets back in.
This is also not a canned, cookie-cutter, one-size-fits-all presentation, designed to cram a bunch of stale, out-of-date telephone and sales scripts down your throat.
However, if your group is serious about learning how to find out what really works and applying that information to their own situation, and making a lot of money in the process, then don't pass up this opportunity.
Contact me right now by email at Robert1 (at) RobertBrents (dot) com to book Create Outrageous Sales Success! for your next meeting. I check my email several times a day.
It doesn't matter to me if you have 7, 75, 750, or 7,500 in the chairs. It doesn't matter if it's a weekly sales meeting, a regional sales conference, or a national trade association convention. You'll get the best I have to give, no holds barred. You and your group will get value and be empowered.
Why Book This Message Right Now?
Why not? In addition to all the other value I've already outlined above, here's My Personal Guarantee: If I don't give you at least one useful idea on how to increase your effectiveness in the first ten minutes, my presentation is FREE!
Email me Robert1 (at) RobertBrents (dot) com. Don't put this off.
I am looking forward to working with you and your team.
Best Personal Regards,
Robert Brents
Copyright © 2008, Otter Creek Ranch, LLC. All Rights Reserved.
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